A competition about a strategic approach to solving problems and long-term planning, teamwork and integrated communication campaigns.

What you get by participating in the competition:

• Training in solving real business problems from leading Russian companies.

• Meeting industry experts.

• Development of professional competencies.

Who is the hackathon for?

• For 3rd-4th year undergraduate students.

• Master's students.

• As well as graduates of higher education institutions.

Tracks:

Integrated communications.

Integrated communications are a set of numerous and mutually complementary methods and channels of communication. Integrated communications require a centralized approach to the development and planning process. Combining different communication approaches allows you to compensate for the shortcomings of each of them. It is the integrated approach that is preferred today when planning campaigns. Due to the synergistic effect underlying integrated communications, this approach is used in a variety of areas, from image building to increasing sales.

Digital communications:

Integrated communications are a set of numerous and mutually complementary methods and channels of communication. Integrated communications require a centralized approach to the development and planning process. Combining different communication approaches allows you to compensate for the shortcomings of each of them. It is the integrated approach that is preferred today when planning campaigns. Due to the synergistic effect underlying integrated communications, this approach is used in a variety of areas, from image building to increasing sales.

What you get by participating in the competition:

Integrated communications are a set of numerous and mutually complementary methods and channels of communication. Integrated communications require a centralized approach to the development and planning process. Combining different communication approaches allows you to compensate for the shortcomings of each of them. It is the integrated approach that is preferred today when planning campaigns. Due to the synergistic effect underlying integrated communications, this approach is used in a variety of areas, from image building to increasing sales.

Special nomination: New PR title

A special nomination without a separate brief. Often, people come to the communications field from a variety of areas. This desire should be encouraged. Therefore, we have created a special award that will be given to the best finalist team whose members are not studying in specialized programs.

How to participate in the competition:

Before 1 Feb

Register a team using the form on the website before February 1

Until 1 February

Register a team using the form on the website before February 1

20 March - Announcement of finalists

Register a team using the form on the website before February 1

18 April - Final

Register a team using the form on the website before February 1

How to participate in the competition:

• Select a participation track

• Register a team using the form on the website before February 1. The captain registers a team of 3-5 people.

• Receive a brief from the track partner. The tasks will be sent out after registration is complete. At the same time, the participants will find out the track partner.

• Receive a brief from the track partner. The tasks will be sent out after registration is complete. At the same time, the participants will find out the track partner.

• Get into the TOP-3 and come to the FINAL to defend your solutions. The finalists will have to demonstrate their skills in additional tests and in-person defenses before the jury members.